While there’s a fantastical element to the visual result, Davy’s inspiration comes from teens in real life and what she sees on social media. We see heightened colors and textures during intensely emotional scenes and stripped-down, bare looks to reflect moments of vulnerability and quiet. Like how a music score can add so much emotion to a scene, I really wanted the makeup to function in a similar way.”Īnd there’s no doubt that Davy’s intention has succeeded each character’s makeup ebbs and flows in perfect conjunction with their story arc. “It needs to be almost invisible in a sense where you see it and you notice it, but you don't really question it,” Davy explains. “Anything I wanted, essentially, as long as it fit with the characters and was propelling the story forward.”ĭespite the frequent use of bold looks, like neon geometric eyeliner or glitter tears, the makeup on Euphoria is never distracting, nor does it ever seem out of place. “I was encouraged early on to use expressive color, shapes, placement, glitter, gems, rhinestones,” she tells Teen Vogue. But it’s not just the notable acting from Zendaya, Hunter Schafer, Barbie Ferreira, and the show's other stars that has resonated with fans each character has their own signature makeup style that tells its own story without saying a word.Īccording to Doniella Davy, head of Euphoria’s makeup department, that’s exactly the point. The show, which explores real-world themes of addiction, identity, abuse, and love, has undoubtedly captivated its audience over a short period of time and was quickly renewed for a second season. The highly acclaimed HBO series starring Zendaya debuted earlier this summer and quickly immersed viewers in the shimmering, glittery, and dark world of its teenage protagonists. And then the white was definitely a choice to make it look even more strange and odd.It’s nearly impossible to watch Euphoria without pausing to think about makeup. It’s that secondhand embarrassment, because it looks extra dramatic on her. It was meant to be an attention grabber and to even be a tiny bit uncomfortable to see-even the baby hairs, the overlined brown lips. “The Maddy look is weirdly haunting on her because it’s just like, ‘That’s so not you.’ But then it finally gets Nate’s attention. “There's definitely a comedy to it, especially with those looks,” Davy says. She’s really going through it to be morphing into her best friend. I thought white would also look kind of jarring, a little weird-borderline off, just shocking. I realized that actually going with the stark white would pop more on her skin tone. In me and Sydney’s eyes, we just associate baby blue with her. “At first I was going to do a baby blue situation because that’s kind of Cassie’s signature color. “It needed to be extremely bold and visible from across the hallway for the sake of getting Nate’s attention,” she says. Davy said she wanted to take Maddy’s carnival look from last season and inverse it. For the first Caddy look that appears, we see Cassie in stark white eyeliner with big silver rhinestones-a much bolder take on sparkles than Cassie’s tiny floating rhinestones in episode one. On the flip side, her Maddy-inspired-or Caddy, as Davy calls them-looks are sharper and bolder. This content can also be viewed on the site it originates from. (She’s tight-lipped on the details for now but says some key products made an appearance in the show, so stay tuned). There’s such an insane amount of talent on TikTok and Instagram, it blows my mind.” These interpretations didn’t only serve as inspiration for the season-two looks, but became a springboard for Davy’s upcoming makeup brand, Half Magic, which launches later this spring. “Maybe it’s a Jules look, but a little more with a Maddy glam aspect to it. “The thing that inspires me the most is when people take their own unique take on a makeup look from the show,” Davy tells Glamour. Since season one dropped, we’ve seen colorful, glimmering eye shadow show up all over the runways and social media, and tiny rhinestones are now just as much of a going-out essential as a black bodysuit or a pair of heels.Īccording to the show’s head of makeup, Donni Davy, she’s been just as inspired by the response to season one’s makeup as the rest of the world was when the show came out. No matter your thoughts on the show, there’s no denying the impact Euphoria’s makeup has made in the three years since the first season aired in 2019-if New York is considered the fifth main character in Sex And The City, Euphoria’s makeup deserves a similar treatment.
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